Choose your channels
Your own store or Amazon?
The fee comparison only makes sense beside the traffic each route can bring.
| Decision | AmazonSkuvelo Live | Your own store (Shopify)Skuvelo Live |
|---|---|---|
| Cost | $39.99/month Professional plan plus a category referral fee; FBA, storage and ads extra.1 | Monthly or annual plan; online card rates and third-party transaction fees vary by plan.2 |
| Kind of demand | Marketplace search traffic comes built in. | You earn or buy every visitor. |
| Customer | Marketplace rules govern contact with the buyer. | Yours: email, repeat orders and brand. |
| Fulfillment | FBA, or ship it yourself. | Your team, a 3PL, or Amazon Multi-Channel Fulfillment. |
| Who it suits | Products buyers already search for. | Brands with repeat buyers and their own traffic. |
| What Skuvelo connects | Catalog, FBA and merchant-fulfilled stock, orders and settlements. Read-only. See connection and limits | Catalog, stock and orders. Sends fulfillment updates, and stock levels once you turn that on. See connection and limits |
- 1. sell.amazon.com/pricing, read 2026-10-02
- 2. shopify.com/pricing, read 2026-10-02
Skuvelo capability reviewed October 14, 2026 against its connector catalog.
- Pick Amazon if buyers already search for your product and the fees still leave margin.
- Pick your own store if you can bring the traffic and want to keep the repeat customer.
In Skuvelo, Amazon Seller Central is Live; Shopify is Live.
External facts read 2026-10-02; each one links its source. Prices and terms can change; confirm them with the platform.
A $30 item, before traffic and fulfillment
Amazon
In a 15% referral-fee category such as Home and Kitchen: $4.50 referral fee. At 100 orders a month, the $39.99 Professional plan adds $0.40 per order. FBA fulfillment depends on size and weight; storage, ads and returns add cost.
Amazon pricing, read 2026-10-02Own Shopify store
No referral fee. You pay a card processing rate and a monthly plan, both set by your plan and country, plus apps, shipping and the cost of buying the traffic Amazon would otherwise bring.
See Shopify plans and card rates for your countryIllustration, not a quote. Sales tax, product cost and returns are excluded from both sides. Your category, plan and conversion rate change the answer.
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