Choose your channels
Your own store or Amazon?
The fee comparison only makes sense beside the traffic each route can bring.
The decision
Amazon brings marketplace traffic. Your own store must earn or buy its traffic. Compare full costs, conversion and repeat buying, not just a payment fee against a referral fee.
In Skuvelo, Amazon Seller Central is Live; Shopify is Live.
External facts read 2026-10-02 to 2026-10-04; each one links its source. Prices and terms can change; confirm them with the platform.
A $30 item, before traffic and fulfillment
Amazon
In a 15% referral-fee category such as Home and Kitchen: $4.50 referral fee. At 100 orders a month, the $39.99 Professional plan adds $0.40 per order. FBA fulfillment depends on size and weight; storage, ads and returns add cost.
Amazon pricing, read 2026-10-02Own Shopify store
No referral fee. You pay a card processing rate and a monthly plan, both set by your plan and country, plus apps, shipping and the cost of buying the traffic Amazon would otherwise bring.
See Shopify plans and card rates for your countryIllustration, not a quote. Sales tax, product cost and returns are excluded from both sides. Your category, plan and conversion rate change the answer.
Amazon Seller Central
Skuvelo LivePublished scale: More than 75,000 independent sellers exceeded $1 million in Amazon store sales in 2025. Source, read 2026-10-03
Published cost: Professional selling is $39.99/month; referral fees depend on category, with FBA fulfillment, storage and advertising extra. Source, read 2026-10-02
- Good at
- Marketplace demand and an optional fulfillment network.
- Consider
- Referral, FBA and advertising costs can absorb substantial margin; marketplace rules govern the customer relationship.
- With Skuvelo
- Catalog, FBA and merchant-fulfilled stock observations, orders, and settlements. Nothing — the connection is read-only.
Skuvelo capability reviewed October 2, 2026 against its connector catalog.
See connection and limitsShopify
Skuvelo LiveStarted: The Shopify platform launched in 2006. Source, read 2026-10-04
Published scale: Shopify says millions of businesses in more than 175 countries use it. Source, read 2026-10-03
Published cost: US Basic, Grow and Advanced have monthly and annual subscription prices; online card rates and third-party transaction fees vary by plan. Source, read 2026-10-02
- Good at
- Hosted store, checkout and a large app ecosystem.
- Consider
- You must create your own traffic and budget for payment, apps and marketing.
- With Skuvelo
- Catalog, stock observations, and the order lifecycle. Fulfillment updates, the main photo an owner or admin chooses to send, and stock levels at the locations Skuvelo counts once an owner or admin turns that on — never other listing edits.
Skuvelo capability reviewed October 2, 2026 against its connector catalog.
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