Why a connected store can look out of sync when it isn't

Most "my store stopped syncing" reports are timing, not a failure. Syncing runs on two intervals rather than instantly: queued work is processed about every 60 seconds, and each connected store is checked for changes about every 15 minutes. So the honest worst case for a change made in your store to show up in Skuvelo is roughly fifteen minutes — if it's been less than that, inventory numbers that look wrong aren't stuck, they're still on their way.

When a sales channel shows different numbers

This applies to every connected sales channel — your own website or online store, a marketplace, or a point-of-sale system — whichever one's counts disagree with Skuvelo's.

When sales stop coming through, or a mismatch is a real problem

Treat it as a real problem when any of these are true:

• No new sales or stock changes have come through for over an hour — several cycles have passed.
• The connection shows it needs reauthorization. A revoked or expired grant stops updates silently, so what you'll notice is stale data, not an error message. Reconnecting is done from the Integrations page: select the affected connection and choose Reconnect. Only an owner or admin sees Reconnect — anyone else should ask one of them. If a connection can't be reconnected that way, the page says why and what to do instead.
• One type of record is stale while another is current (products are current but orders aren't, for example). That usually points at a permission the connection wasn't granted, not at the sync itself.
• Something changed in the store's own app settings or API access around the time it stopped — this is the single most common actual cause.

If none of that applies and it's genuinely been over an hour with a healthy, authorized connection, that's worth escalating rather than waiting further.